Sharjah’s Basma Group and property developer ARADA have signed a management agreement with luxury hospitality group Minor Hotels to launch an Anantara Sharjah Resort, scheduled to open in mid-2020. The new Sharjah property is one four Anantara-branded resorts planned for the UAE. International hotel owner-operator Minor Hotels currently has 157 hotels in operation across Africa, Asia and the Middle East.
The opening of the first Anantara resort is expected to be a significant addition to Sharjah’s hospitality sector, which has a fast-growing luxury resort segment. The 233-key resort hotel is planned for a prime beachfront location in Sharjah, approximately 15 minutes’ drive from Sharjah International Airport. The property will offer a range of high-end accommodation options including deluxe rooms and luxury suites. Resort facilities will include a specialty restaurant located on a pier, male and female spa and wellness centres, a children’s club, a swimming pool and a ballroom able to accommodate up to 540 guests.
The Anantara Sharjah Resort will be co-owned by Basma Group and ARADA, with the latter acting as developer of the new property. In September, ARADA announced plans for ‘Aljada’, a AED 24 billion ($6.5 b) master-planned community that will cover an estimated 2.2 square kilometres and accommodate up to 70,000 residents. The developer is also building the Nasma Residences residential community in Sharjah.
Sharjah’s hotel industry is experiencing growth and diversification across multiple segments of the business, fueled by growth in revenues and a growing the tourism sector. The emirate currently boasts more than 100 hotels and hotel apartments, including properties managed by some of the leading hotel groups in the world including Carlson Rezidor Hotel Group, Hilton Hotels and Resorts, Louvre Hotels Group, Premier Inn Hotels, Rotana Hotels and Resorts, Sheraton Hotels and Resorts, and Wyndham Worldwide.
Sharjah’s hotel properties enjoyed a 70 percent occupancy rate from January to June this year and registered a total of 885,000 hotel guests during the period. The emirate plans to attract 10 million tourists by the year 2021.
According to figures released at the Sharjah Hospitality Industry Forum held earlier this week, the UAE tourism sector is expcted to out-perform global growth achieving an overall average of 5 percent growth per year, reaching AED 260 billion (US$ 71b) over the next 10 years.
Updated 5 December 2017