Sharjah will host the 4th Hospitality Industry Forum on 4 December 2017 at Sharjah Chamber of Commerce and Industry (SCCI), bringing together experts and professionals from hotels, resorts and across the emirate’s integrated tourism system. The one-day event, organised by Sharjah Commerce and Tourism Development Authority (SCTDA), will discuss the latest developments in the hospitality sector at local, regional and international levels.
Speakers at the Hospitality Industry Forum will include leading tourism experts such as H.E. Gerald Lawless, Council Chairman of the World Travel and Tourism Council and Doug Lansky, global tourism advisor to leading countries, destinations and tourism-based companies. Lansky will deliver two talks: ‘Innovation in the development of the travel industry’ and ‘Innovative Marketing Strategies‘.
According to SCTDA, Sharjah’s hotels enjoyed a 70 percent occupancy rate from January to June this year and registered a total of 885,000 hotel guests during the period. China, India, Oman, Russia and Saudi Arabia were the biggest inbound tourism markets for Sharjah during the first half of 2017. Russian guest numbers doubles during the first half of 2017, with a total of 106,693 Russian guests staying in Sharjah hotels during the first six months of the year, compared to 54,017 guests during same period in 2016.
Sharjah’s hotel industry continues to expand across multiple segments of the business, fueled by growth in revenues and development of the tourism sector. The emirate currently boasts more than 100 hotels and hotel apartments, including properties managed by some of the leading hotel groups in the world including Carlson Rezidor Hotel Group, Hilton Hotels and Resorts, Louvre Hotels Group, Premier Inn Hotels, Rotana Hotels and Resorts, Sheraton Hotels and Resorts, and Wyndham Worldwide.
This year, Sharjah has seen the opening of Louvre Hotel Group’s 180-room, theatrically-themed Royal Tulip Act Hotel in Al Majaz waterfront area and Flora Group’s 110-room Sharjah International Airport Transit Hotel. Al Bait Hotel, a luxury five-star hotel with 53 luxury suites located in the Heart of Sharjah heritage area, plus Sharjah’s first Four Points by Sheraton are both expected to open during the first few months of 2018.
Sharjah plans to attract 10 million tourists by the year 2021.
Source: SCTDA, various