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Sharjah’s Mleiha and Al Noor Island to take center stage at ATM 2017

Sharjah Investment and Development Authority (Shurooq) has confirmed its participation at Arabian Travel Market (ATM 2017), where it will turn the spotlight on its key hospitality projects while promoting the emirate as one of the most lucrative tourist investments in the region.

ATM 2017, which is taking place from April 24-27 at Dubai World Trade Centre, is an ideal opportunity for Shurooq to highlight its most impressive projects to an ideal target audience of potential investors focusing on Sharjah’s leading tourist destinations, most notably Mleiha Archeological and Eco-Tourism Project and Al Noor Island, which are expected to capture the attention of international tourism companies and travel agents.

On day two of the four-day event, Shurooq will hold a press conference to announce a groundbreaking project in one of its destinations, which promises to be a highly valuable addition to the emirate’s flourishing tourism and hospitality sector. The venture exemplifies the authority’s ever-increasing efforts to provide the highest quality facilities, set in the most peaceful of settings with the most luxurious accommodation. During the last two days of ATM 2017, Shurooq will reveal a set of important new initiatives that will make a quantum leap in the tourism and hospitality sector in Sharjah, placing it among top tourist destinations in the region.

Commenting on its participation in ATM 17, Ahmed Obeid Al Qaseer, COO of Shurooq, said: “There could not be a better time nor a better place than the Arabian Travel Market for us to unveil details of our stunning portfolio of hospitality projects. ATM 2017 not only gives us the chance to introduce ourselves as an entity, it provides the opportunity for the tourism sector to see that we believe in action as well as planning. Visitors from around the world will be able to see that these developments are more than concepts, they are designs of the future with the foundations of today. We are visionaries in our outlook and facilitators in our operations.”

He added: “These establishments offer an enormous variety of accommodation options for tourists and visitors, combining the experience of a five-star hotel experience with the serenity of staying at a traditional lodge. We will provide our guests with high-end services that also strengthen Sharjah’s stature as an unparalleled tourist destination.”

Shurooq will maximise its exposure at ATM 2017, presenting other leading destinations and projects, foremost of which is the Mleiha Archaeological and Eco-Tourism Project, one of the most prominent and promising attractions in the emirate and an integral part of Sharjah’s rich history and culture.

Shurooq will also highlight Al Noor Island, which is strategically located in the centre of Khalid Lagoon, and enjoys a unique architectural style that combines art and nature.

The Arabian Travel Market attracts thousands of visitors and tourism stakeholders, professionals and experts from different countries to debate developments in the global tourism industry and discuss the possibility of forging strategic partnerships with their counterparts.

The B2B event is an ideal platform for worldwide industry leaders to promote leisure, business, medical, family and shopping tourism in their countries. ATM 2017 is expected to receive an overwhelming increase from the 28,000 visitors who attended from 86 countries last year, along with 2,800 exhibitors.

Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah’s distinct Arab and Islamic identity. It is focused on encouraging investment by adopting the best international standards in providing quality services that help attract investors from across the region and around the world.

Shurooq’s key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the emirate, evaluate investment-related infrastructure projects, and lay down the necessary plans to complete such projects.

(Press Release)

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