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Sharjah hotel occupancy growth beats January averages

Sharjah hotel occupancy grew by 5.5 percent during January compared to the same month in 2016, according to the latest report from STR, a firm that provides global data and analysis for the hotel industry. Average occupancy levels across the United Arab Emirates increased by 0.5 percent during January to reach 81 percent, although average room rates at hotels across the UAE fell 8 percent in January to reach AED 712 (US$ 195) due to strong market growth in room supply. The UAE’s hotel occupancy rates are among the highest in the world.

STR has also reported that the overall hotel occupancy across the Middle East region decreased 2.7 percent to an average occupancy level of 68.4 percent during January, while the average daily room rate fell by 8.4 percent to USD 177.81. Meanwhile, hotels in Europe reported a 5.1 percent increase in occupancy to an average of 57.1 percent, hotels in Africa saw a 4.5 percent increase in occupancy to reach an average of 50.6 percent, and hotels in Asia Pacific reported a 0.8 percent decrease in occupancy to an average of 64.8 percent.

According to the Sharjah Commerce and Tourism Development Authority (SCTDA), Sharjah hotels and hotel apartments registered a 19 percent increase in room nights booked during the first nine months of 2016, totaling 2.94 million room nights.

Sharjah offers more than 100 hotels and hotel apartments, including properties managed by some of the leading hotel groups in the world including Carlson Rezidor Hotel Group, Hilton Hotels and Resorts, Louvre Hotels Group, Premier Inn Hotels, Rotana Hotels and Resorts, Sheraton Hotels and Resorts, and Wyndham Worldwide

A number of new hotel and resort developments are currently underway in Sharjah, including the construction of a new US$100 million (AED 367m) art and culture themed 5-star luxury beachfront hotel and resort; a 4-star, 200 room Novotel located adjacent to Sharjah Expo; a 4-star Sheraton Four Points hotel; and an Aloft boutique hotel. In addition, Al Bait Hotel, a new 5-star hotel being built by Sharjah Investment and Development Authority (Shurooq) in the Heart of Sharjah, is expected to open later in 2017.

The SCTDA has been executing a strategic marketing plan aiming to draw visitors to Sharjah from key global markets in order to attract 10 million tourists a year by 2021.

Source: STR, SCTDA, various

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