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‘Invest in Sharjah’ debuts at forums in Asia, Europe and the Middle East

‘Invest in Sharjah’, the FDI office of the emirate of Sharjah, has debuted at business and investment forums in Asia, Europe and the Middle East, since the brand’s official launch in September. ‘Invest in Sharjah’ was first unveiled by Sharjah Investment and Development Authority (Shurooq) at the Sharjah FDI Forum 2016, as a new brand to help position Sharjah in global markets and drive foreign direct investment.

In November, the Sharjah FDI office presented business and investment opportunities in the emirate to more than 3,500 professionals at the Foreign Direct Investment Expo 2016 (FDI Expo) in London, United Kingdom. The inaugural edition of FDI Expo aimed to connect the world’s most dynamic and prosperous investment opportunities with the most ambitious and innovative investors and business owners.

‘Invest in Sharjah’ has also been busy in the Arab world, presenting Sharjah’s advantages to businesses in Bahrain at the annual Al Dana Ferguson Forum and the emirate’s leadership in the aviation and tourism sectors at the Arab Aviation Summit in Jordan this month. Investment opportunities were also discussed via a series of high-level bilateral meetings between the FDI office and Jordanian trade and investment organisations.

Meanwhile, ‘Invest in Sharjah’ has pitched Sharjah’s proposition to two of Asia’s strongest economies, participating in key events in Seoul, Korea and Shanghai, China. Sharjah’s trade organisations have increased targeting of China over the past few years, as business interest in the UAE continues to grow. There are currently over 3,000 Chinese companies registered in the UAE and investment from China is expected to increase.

China is also now Sharjah’s fastest growing tourism market, with 78 percent more Chinese visiting the emirate during 2015 than 2014. This year has already seen a 73.2 percent increase in Chinese tourist numbers during the first six months, according to the latest figures from the Sharjah Commerce and Tourism Development Authority (SCTDA). The authority has also stepped up marketing efforts in China, opening up a representative office, recruiting Chinese staff and adding a Chinese language website to Sharjah’s tourism portal.

Source: Shurooq, SCTDA

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