Home / Tourism / Shurooq unveils $56.3mn family-friendly beach development projects

Shurooq unveils $56.3mn family-friendly beach development projects

The $29.9mn Al Luluyah Beach project will be located on the eastern coast, and the $23.68mn Al Hira Beach project will be located in Sharjah city

The upcoming $29.9mn (AED110mn) Al Luluyah Beach project, located on the eastern coast of the emirate in Khorfakkan, and the $23.68mn (AED87mn) Al Hira Beach project in Sharjah city, will include facilities suitable for all visitors, children’s playgrounds, restaurants, cafes, and retail outlets.

The Al Luluyah Beach development plans also includes a women-only beach, public beaches, and swimming pools. Stretching across the 1.6km Luluyah coastline, work on the project will begin in a few months and is scheduled for completion by November 2022.

The child-friendly facilities at Al Luluyah Beach will feature caravan camping, a swimming island with slides, trampolines, nets and swing ropes, and a miniature swimming pool. Another major offering here will be the ‘Safe Beach’ – a part of the Al Luluyah Beach shoreline and a section of the low-lying beach waters – which will be completely cordoned off by modern wooden ramps and a boardwalk for children and parents to access this exclusive, child-friendly section.

Extending over a 3.5km-stretch overlooking the Arabian Gulf, the Al Hira Beach development project has started construction works in February 2021 and is scheduled to be completed in October this year.

The project will include a 3,300m jogging track, Islamic-style gardens, beachfront promenade, sports courts and fields, as well as a cycling route. The site will also be equipped with prayer and changing areas, kiosks, parking spaces for up to 700 cars, public restrooms, beachfront F&B outlets, and dedicated areas for public gathering.

The proposed architecture and urban plan development for the project promotes inclusive access to the beach for visitors and residents alike and offers unhindered views of the stunning beachside locale.

Currently, to keep the beach accessible to families, Shurooq has facilitated it with children’s play areas, six food trucks and European-inspired kiosks displaying garments and handicrafts, which will be open until the end of 2021.

Shurooq has also announced plans to implement Phase 2 of the Khorfakkan Beach project, which will encompass development of the remaining 1km coastline at the destination. Amenities and features earmarked for Phase 2 extension will be revealed later.

The executive chairman of Shurooq, HE Marwan bin Jassim Al Sarkal, said: “The two new multi-purpose family-friendly beach development projects are in line with Shurooq’s strategy to offer authentic leisure tourism activities that meet the demands of residents and visitors in the emirate. The move also aligns with our mission to harness the potential of young entrepreneurs in the emirate and beyond to build sustainable, high-growth businesses.”

Al Sarkal added: “Both domestic and international travellers are increasingly seeking unique experiences. With its vast expanse of pristine coastlines and provision of comprehensive facilities and services that meet international standards, Sharjah is well-poised to redefine the experiences of beachgoers and vacationers, and meet the growing needs of its burgeoning community.”

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