Sharjah Investment and Development Authority (Shurooq) is set to showcase its latest projects and destinations in this year’s edition of the World Travel Market, WTM, being held in London from November 2nd – 5th.
Operating under the Sharjah Commerce and Tourism Development Authority’s, SCTDA, pavilion at WTM, the Shurooq stand will feature the authority’s newest developments, including Al Noor Island, a 45,470 square metre development and the Arab World’s first island to combine nature, art and entertainment, and Mleiha Archaeological and Eco- tourism Project, where visitors can explore the region’s diverse wildlife.
During the four-day event, Shurooq will also promote Al Montazah, Sharjah’s first Amusement and Water Park, which consists of two main sections, the Water Park with world-class facilities and water rides, and the Amusement Park that offers a variety of electronic games, adventures and many more facilities.
Ahmed Obaid Al Qaseer, Chief Operating Officer of Shurooq, said, “The UAE continues to be a favourite holiday destination for British nationals, making the UK the second most important source market for tourism to the country last year. Our aim is to introduce British and European tour operators present at World Travel Market to the diverse array of family-friendly attractions Sharjah has to offer, such as Al Qasba, Al Majaz Waterfront, Al Montazah and Heart of Sharjah”.
“This year, Sharjah Investment and Development Authority will be debuting its latest and most exciting destinations at WTM, which are Al Noor Island, which hosts over 500 exotic butterflies and plants, Mleiha Archaeological and Eco- tourism Project and other leisure and tourism projects from Shurooq’s portfolio.”
Al Noor Island provides a unique blend of picturesque nature, art and entertainment in one destination. The Island hosts the Butterfly House, with as many as 500 exotic butterflies from East Asian countries, and Literature Pavilion for intellectuals and book lovers. Al Noor Island’s design reflects the art styles of world-renowned designer Andre Heller, who designed the Swarovski Crystal Worlds Museum in Austria.